20×24 Studio bio picture
  • 20×24 Studio, the Home of Large Format Instant Photography

    The 20×24 Studio announced in June of 2016 that it will be ending production operations near the end of 2017. The company has been operating with film stock purchased in 2009 from Polaroid Corporation as it exited the film business. Executive Director John Reuter, who began working for Polaroid in 1978 stated that “our original business plan was for five years with the inventory purchased and for a variety of reasons we have not worked through the material. Instant film will not last forever and despite storing the film stock in cold storage and mixing the chemical reagent only as needed the studio projects that they can maintain the quality for two more years.” “Our hope now is that we can work on some great projects with many of our legacy clients as well as new artists who have yet to experience the ultimate in instant analog image making,” says Reuter. The Polaroid 20×24 camera stands apart from all other large format experiences because it delivers an instant finished photograph. The artist is able to react to the subject matter in a manner unlike any other photographic experience. Digital technology may rival it in resolution and instant playback but it cannot match the experience of having the final complete artwork on the wall in ninety seconds for all to see. The team of John Reuter, Nafis Azad and Ted McLelland has worked together for nearly ten years to provide access to this venerable technology. Together the three of them are working to produce the finished product that over a dozen people once accomplished at Polaroid. Azad and Reuter are also the film crew, operating cameras and lighting in New York, Miami and on location anywhere in the US.
    In addition there are cameras in San Francisco and Dusseldorf, Germany. To learn more about renting one of these cameras while the film lasts contact the 20×24 Studio at info@20x24studio.com.

Pop sensation Lady Gaga, who recently signed a deal with Polaroid to be a Creative Director for some new product lines, visited the MIT Museum in Cambridge Massachusetts on June 3oth.  Polaroid recently donated items from the corporate archive to MIT which includes the prototype 20×24 Camera from 1976.  Lady Gaga, who reveres analog instant photography immediately fell in love with the 235 pound camera and jumped right in to create a series of over twenty self portraits.  She chose our classic Polapan 400 20×24 film for this series. Among the props supplied by the MIT Museum were Dr. Land’s 50 year old desk chair and pairs of the original Polaroid 3D glasses from the 1950s.

Jennifer Trausch, Lady Gaga, and John Reuter

It has been nearly a year since we took possession of the 20×24 Film production equipment and inventory from Polaroid. Over the summer of 2009 we found facilities to house the large reagent mixing reactor and the pod making machine and film spooler. This is our facility at Belding Mill, in Putnam, CT where we house some film inventory, test batch chemistry and mixing equipment and the Pod Machine itself, known as MEGA #4 when it was one of 22 pod machines in Polaroid’s Waltham factory. With great care it was moved from a Polaroid warehouse last summer and installed, rewired and hooked up to nitrogen and compressed air to make it operational once more. On this day pictured we ran over 600 Polacolor ER pods for 20×24 film.

Belding Mill 20x24 Polaroid Facility, Putnam, CT

Marc Souffrant commands the Pod Machine

Caroline Chiu: Polaroids as Chinese Ink Painting
An installation from A Chinese Wunderkammer
Snite Museum of Art
Milly and Fritz Kaeser Mestrovic Studio Gallery
March 14 to April 25, 2010

These photographs are taken from Hong Kong artist Caroline Chiu’s larger series entitled Dreaming: A Chinese Wunderkammer. Wunderkammer were 17th- and 18th-century European “wonder rooms” or “cabinets of curiosity”––some of the earliest known “museums”––which contained specimens reflecting the natural world, anthropology, archaeology, relics, and art. The late Qing emperor Qianlong, known for his passion for the arts, also pursued this type of collecting.
In Chiu’s case, she collects, by photography, objects representing the material culture of traditional China: bonsai, scholar’s rocks, flowers, artworks depicting the animal zodiac, and, here, goldfish. Her choice of subjects makes reference to historical Chinese culture; her graphic photographic images of goldfish suggest the brushstrokes of traditional Chinese ink painting and the sweeping abstract shapes of Chinese writing.
Because the images were taken with a rare 20 x 24 inch Polaroid camera—for which film is no longer manufactured––the exhibition is also an elegy to the era of Polaroid cameras and film. See the review in the South Bend Tribune.

In 2007 we were introduced to Dr. Florian Kaps by Jan Hnizdo, the owner of the 20×24 Studio in Prague, the Czech Republic. Doc, as he prefers to be known was very interested in preserving Polaroid films as it became apparent that Polaroid would be ceasing all film production by 2008. Our focus was of course the 20×24 format while Doc was interested in just about everything else. As the months proceeded and the shutdown drew near we met several times and agreed that instant materials had a future. We worked from the inside and he from the outside, and our plans were set to acquire the materials that Polaroid was abandoning. Key people within Polaroid assisted both of us and we are extremely grateful for their guidance and assistance. It was in a true Polaroid spirit. As Polaroid wound down in early 2008 we went our separate ways to work on building our separate dreams, ours to continue 20×24 production and his to take over an existing but former Polaroid factory in Enschede, the Netherlands and recreate Polaroid films with contemporary components.
Two years have passed with twists and turns that might deter all but the most determined enthusiasts.
In March of 2010 the 20×24 Film production is fully in place and producing new reagent to go with its film stock and Impossible Project releases the first of their new integral films to use with legacy SX-70 and 600 cameras. Our dreams of 2007 have now been realized. Instant imagery lives on in classic SX-70 and the monumental 20×24. We salute the Impossible Project for their creativity, determination and perseverance. The Impossible Team are: Florian Kaps, Marwan Saba, André Bosman, David Bias, Anne Bowerman, Andreas Hentschel, Lia Sáile, and Marlene Kelnreiter. Visit the Impossible Project.