20×24 Studio bio picture
  • 20×24 Studio, the Home of Large Format Instant Photography

    The 20×24 Studio announced in June of 2016 that it will be ending production operations near the end of 2017. The company has been operating with film stock purchased in 2009 from Polaroid Corporation as it exited the film business. Executive Director John Reuter, who began working for Polaroid in 1978 stated that “our original business plan was for five years with the inventory purchased and for a variety of reasons we have not worked through the material. Instant film will not last forever and despite storing the film stock in cold storage and mixing the chemical reagent only as needed the studio projects that they can maintain the quality for two more years.” “Our hope now is that we can work on some great projects with many of our legacy clients as well as new artists who have yet to experience the ultimate in instant analog image making,” says Reuter. The Polaroid 20×24 camera stands apart from all other large format experiences because it delivers an instant finished photograph. The artist is able to react to the subject matter in a manner unlike any other photographic experience. Digital technology may rival it in resolution and instant playback but it cannot match the experience of having the final complete artwork on the wall in ninety seconds for all to see. The team of John Reuter, Nafis Azad and Ted McLelland has worked together for nearly ten years to provide access to this venerable technology. Together the three of them are working to produce the finished product that over a dozen people once accomplished at Polaroid. Azad and Reuter are also the film crew, operating cameras and lighting in New York, Miami and on location anywhere in the US.
    In addition there are cameras in San Francisco and Dusseldorf, Germany. To learn more about renting one of these cameras while the film lasts contact the 20×24 Studio at info@20x24studio.com.

Chuck Close in the 20x24 Studio, New York.

Chuck Close and AOL CEO Tim Armstrong at 20x24 Studio

In nearly 40 years of creating large-scale iconic images, American artist Chuck Close had never taken a commission, or allowed his work to be used commercially. That will change this year when Mr. Close starts shooting an ad campaign for AOL.  It’s not strictly an ad campaign, but more a showcase of American artists, designers and inventors, part of a year-long “Project on Creativity,” which includes Mr. Close making images of AOL users that have made a difference, like inventor Dean Kamen, who designed the wheelchair he uses to get around, filmmaker Gus Van Sant, also an AOL user (who knew?), and actress Claire Danes.  “I really wanted to get involved because of their commitment to creativity on all fronts,” Mr. Close said at the unveiling of the project at AOL’s 25th anniversary party at the New Museum in New York City.  Read more here.

Chuck Close 2010

Go behind the scenes at the 20×24 Studio.

Pop sensation Lady Gaga, who recently signed a deal with Polaroid to be a Creative Director for some new product lines, visited the MIT Museum in Cambridge Massachusetts on June 3oth.  Polaroid recently donated items from the corporate archive to MIT which includes the prototype 20×24 Camera from 1976.  Lady Gaga, who reveres analog instant photography immediately fell in love with the 235 pound camera and jumped right in to create a series of over twenty self portraits.  She chose our classic Polapan 400 20×24 film for this series. Among the props supplied by the MIT Museum were Dr. Land’s 50 year old desk chair and pairs of the original Polaroid 3D glasses from the 1950s.

Jennifer Trausch, Lady Gaga, and John Reuter

It has been nearly a year since we took possession of the 20×24 Film production equipment and inventory from Polaroid. Over the summer of 2009 we found facilities to house the large reagent mixing reactor and the pod making machine and film spooler. This is our facility at Belding Mill, in Putnam, CT where we house some film inventory, test batch chemistry and mixing equipment and the Pod Machine itself, known as MEGA #4 when it was one of 22 pod machines in Polaroid’s Waltham factory. With great care it was moved from a Polaroid warehouse last summer and installed, rewired and hooked up to nitrogen and compressed air to make it operational once more. On this day pictured we ran over 600 Polacolor ER pods for 20×24 film.

Belding Mill 20x24 Polaroid Facility, Putnam, CT

Marc Souffrant commands the Pod Machine