20×24 Studio bio picture
  • 20×24 Studio, the Home of Large Format Instant Photography

    It has been four years since 20x24 Holdings LLC took possession of the film inventory and production equipment required for large format 20x24 instant film from Polaroid Corporation. In that time we have set up production facilities in Dudley, Massachusetts and a inventory spooling and pod production facility in Putnam, CT. We continue to offer access to this venerable technology through our studio at Lincoln Center as well as the 20x24 Studio West in San Francisco. Film is also available to owners of 20x24 instant systems through direct sales. The New York Studio and 20x24 Holdings LLC is managed by Executive Director John Reuter. His experience spans nearly thirty five years in large format instant photography. Joining us in the fall of 2012 is Nafis Azad, our new Director of Photography. The 20x24 Studio will expand with two new cameras in 2014. For further information e-mail us at info@20x24studio.com or call 347-614-1818.

Jennifer Trausch’s 20×24 Images from the South at Jodi Arnold, 56 University Place, NYC through December 13th 212-997-2329

LutherMaxine Thomaston
Jodi Arnold“Wilson’s Night Spot” is a loose narrative exploring the nature of the American South, composed as a series of intimate portraits of everyday life. It contains work from four trips taken over three years, spent wandering instinctively through the small towns of the South. Jennifer spent most of these trips utterly lost, albeit intentionally so, freed to work off impressions and immersion, responding to the subtle details found in each place.

In order to facilitate the search for open and intimate narrative pictures in these locales, Jennifer used the 20×24 Polaroid Camera producing instant 20” x 24” prints as her guide. Jennifer’s compositions are far from passive as all have a textural sobriety that is introspective yet engaging.  The absence of distinct references of time and unique perspectives, frees up viewer interpretation.
“I chose an atypical way of working with the 20 x 24, eschewing control and extreme detail for highly selective focus and long exposures that are loose and gestural. As the project progressed, the images took on more and more of the dark, surreal nature of the South, both wondrous and strange. My survey is a slow, steady discovery of this feeling, experienced and articulated through all of the palpable sensations surrounding it.”
– Jennifer Trausch (2009)

20×24 Studio Interview on Inside Analog Photo

We recently sat down with Scott Sheppard of Inside Analog Photo to discuss the progress of 20×24 Holdings in setting up film production to continue 20×24 instant Polaroid film. Since May of this year we have taken control of all remaining 20×24 film produced by Polaroid Corporation before the factory closed. During the summer we searched for spaces to house the production equipment and film stock. This week we are starting up the pod machine and finalizing the install of the machinery to create the reagent. Stay tuned to this website for further progress.
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20×24 New York Studio Rental

Come rent the 20×24 Studio located in beautiful Tribeca.  Situated on the 3rd Floor of Bogardus Mansion, the 2000 sq. foot studio houses the legendary 20×24 camera.  The daily rental includes full technical support, Broncolor lighting system, and a variety of lighting grip equipment.  Three types of mega large format Polaroid film are available, Polacolor ER, for a softer color palette, Polacolor P7, for more vivid color and classic Polapan 400, our black and white film. For a very limited time we are offering the cult favorite Chocolate film. We have very limited quantities of this film and it will never be made again. The camera is also available for local and long distance location shoots.  Call 212-925-1403 for more information.

Click here to see a slideshow of more views of the studio.

©2009 20x24 Holdings LLC

©2009 20x24 Holdings LLC

Featured Artist, Anna Tomczak

For over 15 years artist Anna Tomczak has utilized the 20×24 camera to make hauntingly beautiful constructions.   Drawing on a large personal collection of unique and eccentric artifacts Tomczak creates an assemblage that only exists in time long enough to be recorded on large format Polaroid film.   These timeless compositions are heightened by her use of the Polacolor Image Transfer technique.   This process interrupts the normal peel apart development by separating the negative from the positive film earlier than intended and placed instead in contact with wet watercolor paper.   This technique mutes the color and softens the image, producing a more dreamlike and antique sensibility.   See more of her work here:  Anna Tomczak Photography

©2009 Anna Tomczak

©2009 Anna Tomczak