20×24 Studio, the Home of Large Format Instant Photography
It has been two years since 20x24 Holdings LLC took possession of the film inventory and production equipment required for large format 20x24 instant film from Polaroid Corporation. In that time we have set up production facilities in Dudley, Massachusetts and a inventory spooling and pod production facility in Putnam, CT. We continue to offer access to this venerable technology through our studio at Lincoln Center as well as the 20x24 Studio West in San Francisco. Film is also available to owners of 20x24 instant systems through direct sales. The New York Studio and 20x24 Holdings LLC is managed by Executive Director John Reuter. His experience spans nearly thirty five years in large format instant photography. Joining us in the fall of 2012 is Nafis Azad, our new Director of Photography. The 20x24 Studio will expand with two new cameras and a second NYC studio at the Film Society of Lincoln Center. For further information e-mail us at firstname.lastname@example.org or call 212-925-1403. Direct mail at PO Box 1396, 223 West 38th Street, NY, NY 10018
Filled with images from a trove of artists from Ansel Adams to Andy Warhol, this is the first volume to explore the Polaroid camera’s indelible influence on the history of photography. From its inception in 1947, the Polaroid system inspired artists to experiment–to dazzling effect–with the cameras’ unique technologies. Edwin Land, the inventor of the first Polaroid instant camera, remarked on his discovery, “Photography will never be the same.” And he was right. This fascinating journey through the Polaroid era documents the evolution of instant photography. Hundreds of color images celebrate the myriad ways Polaroid photographs have been used and ingeniously manipulated by Walker Evans, David Hockney, Barbara Kasten, Robert Mapplethorpe, Lucas Samaras, and others. The book features essays addressing the unique technology of instant photography and the marketing genius of the Polaroid Corporation. Artist statements from Ellen Carey, Chuck Close, Philip-Lorca diCorcia, Bryan Graf, Miranda Lichtenstein, David Levinthal, Joy Neimanas, Lisa Oppenheim, Catherine Opie, John Reuter, William Wegman, and James Welling reveal how Polaroids affected and, in many instances, forever changed the way they captured the world around them.
MARY-KAY LOMBINO is the Emily Hargroves Fisher ’57 and Richard B. Fisher Curator at the Frances Lehman Loeb Art Center at Vassar College in Poughkeepsie, New York. She has curated several exhibitions including Off the Shelf: New Forms in Contemporary Artists’ Books and Utopian Mirage: Social Metaphors in Contemporary Photography.
See the review in the New York Times.
Timothy Greenfield-Sanders has worked with the 20×24 camera since 1986. In those years he used the 20×24 for campaigns for Barney’s, Tommy Hilfiger, on the set Steven Speilberg’s “Hook”, portraits of Presidents and First Ladies, and countless classic images of art world, cinema, and literary celebrities. We were particularly excited to have him agree to photograph at the We Are Family Foundation Celebration Gala 2.0 held at the Hammerstein Ballroom in New York City on January 31st, 2013. The We Are Family Foundation, founded by Nile Rodgers is a not-for-profit organization dedicated to the vision of a global family by supporting programs that inspire and educate the next generation. Their mission is to celebrate the vision of a global family by creating and supporting programs that inspire and educate people about mutual respect, understanding and appreciation of cultural diversity. The evening was hosted by actress Rosie Perez and Touré, co-host of MSNBC’s “The Cycle,” and included a concert featuring Adam Lambert, Nile Rodgers & CHIC and special guests, Taylor Dayne, Grandmaster Melle Mel, Grandmaster Caz, Kathy Sledge, Sam Sparro, and Russell Peters. Honorees of the Gala were Adam Lambert, the Unity Honoree, Jeni Stepanek , the Mattie J.T. Stepanek Peacemaker Honoree, and Daniel Stern, the Visionary Honoree.
Polaroid’s 20×24 cameras, built in the late 1970s and named for the dimensions of their snapshots — 20 by 24 inches, are the largest living Polaroid cameras in the world. (There was once an even bigger one with 40×80 snapshots but the film has run out.) Five of these 20×24 cameras still exist, and one resides in New York City’s 20×24 Studio. The Studio’s director, artist John Reuter, demonstrates the 235-pound camera, and Christopher Bonanos, author of Instant: The Story of Polaroid, explains how this camera fits into Polaroid’s history.
The 20×24 Studio is offering significant savings on portrait sessions for the holiday season. There is no better time to bring the family in and create a unique document to cherish. The legendary 20×24 camera produces beautiful analog images that are one of a kind. The ultra large negative produces stunning detail and the peel apart instant film process creates subtle tonal transitions that are unparalleled. It is the ultimate portrait medium to document those who are special to you. So bring your family, your kids, your pets and your friends to the 20×24 Studio to take advantage of this special offer. E-mail us at email@example.com or call 201-892-5629 to find out more.
Bruce Weber, born in rural Greensburg, Pennsylvania in 1946, became the preeminent photographer of the fashion industry in the 1980s and continues to be one of the world’s most popular and influential photographers. Weber initially pursued theater at Denison University in Ohio, then turned to filmmaking at New York University. Thanks to Diane Arhus, he was introduced to and studied with Lisette Model at The New School for Social Research in the 1960s. He participated in his first group show at The Floating Foundation of
Photography in 1973 and had his first solo exhibition at Razor Gallery in New York City a year later. In the late 1970s, Weber began photographing ads and commercials for Ralph Lauren and Calvin Klein. His photographs have since appeared in Va n i t y Fair, American Vogue, Interview, Italian Vogue, and GQ, among many others. More than 15 books of Weber’s work have been published. His photographs are in the permanent collections of London’s Victoria and Albert Museum and the Museum of Modern Art in Paris. Weber has exhibited at venues including the 1987 Whitney Biennial in New York City, Musee de l’Elysee in Lausanne, Switzerland, Palazzo Fortuny in Venice, the Florence Biennale, the National Portrait Gallery in London, the Parco Exposure Gallery in Tokyo, Fahey/Klein in Los Angeles, Galeria Corso Como in Milan, and the Russell Senate Building in Washington, DC.
Bruce is a dedicated film shooter so it was extra special to have him work on the 20×24 camera. Analog film cameras were in abundant supply as Buuce and Nan, Dan and Nanna Stern and Bruces’s assistants Mike Murphy and Chris Domurat posed with cameras.