Author Archives: John Reuter

Chief Executive Officer, 20x24 Holdings LLC

Legendary artist Joyce Tenneson recounts her look back at the Polaroid 20×24 images she created from the late 80’s through the early 2000’s. Exploring her archive once again has revealed images not chosen at the time of creation but that now have special meaning to her after this passage of time. These images will be […]

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The 20×24 Studio announced this week that it will be ending production operations at the end of 2017. The company has been operating with film stock purchased in 2009 from Polaroid Corporation as it exited the film business. Executive Director John Reuter, who began working for Polaroid in 1978 stated that “our original business plan […]

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In 1987 Polaroid sent John Reuter and the 20×24 camera to Miami to work with renowned multi-media artist Robert Rauschenberg. Rauschenberg had used photography extensively as collage material in his own paintings but was not known as a photographer. Rauschenberg had many ideas for location shoot images and at a pre-shoot dinner he described to […]

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Camera Ready is a documentary film about the origins and history of the Polaroid 20×24 Studio. Directed by John Reuter the film will chronicle the artists and people inside Polaroid Corporation that made the 20×24 a legendary medium. With interviews of artists, curators, museum directors and the people inside Polaroid who made it happen this […]

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